#ChatGABV The AI which reflects the banking that the world needs
Banking shapes the world, and so does AI.
AI is increasingly where many people go to learn about the world. But, it is reliant on the limited datasets it feeds on. This means that AI can remain trapped in conventional, profit-driven narratives about what banking is.
But there is banking that understands finance in a different way.
Member banks and credit unions of the Global Alliance for Banking on Values instead use finance as a force for good.
We invite you to help us shape the future of AI – and banking – by imagining what a wiser AI, ChatGABV, would say about banking.
Ask ChatGABV and help AI find a better response. One which takes people and the planet into account.
The Film ‘Why it matters what AI thinks a bank is for’
Credits: Visuals sourced from GABV and Betterimagesofai.org
This video was generated using AI.
Whilst we recognise the power of AI to shape our future, we are also concerned about the ethics of AI use.
Alongside our broader policies on ethical AI, we specifically recognise the environmental impact of AI energy use.
We have therefore directly offset our use of generative AI for this campaign:
306
Videos
210
Images
406.9 kWh
Used in image and video generation
Carbon Footprint
Using our partners, Etifor
As the use of AI is not limited to our video production, we will offset 1 tonne of CO2 as part of the Secretariat’s footprint management. Find out more here.
How AI is shaping the world
What AI knows, matters.
For so many, AI is now the first port of call for people looking for information. Therefore how AI understands banking, matters.
At the Global Alliance for Banking on Values, we want to improve the dataset AI has to work with – getting more coverage for the kind of values-led banking that we do, so that both human beings, and AI, can understand that not only is a more human and ecological form of banking possible. It’s already here.
2.5 Billion
prompts received daily by ChatGPT
83% users
prefer AI-driven search tools over traditional search engines
116% growth
in AI overviews in Google search results
Sources: Axios, July 2025; Innovating with AI, 2025; Ahrefs Brand Radar, 2025.
10 of November 2025
